“Francis Green, in her article, ‘Ten Things Nonprofits Must Do in the Twenty-First Century’, places as the two top items on her list, 1.) Become a Learning Organization and 2.) Become an Organization of Transformational Leadership. Your presence today shows that you are all Lifelong Learners and Tranformational Leaders,” were the opening remarks of Divisional Commanders Majors Robert and Nancy Thomson as they hosted the Wisconsin Upper Michigan Divisional Advisory Organizations Conference (DAOC) on May 4-5.
Conference highlights included keynote speakers Central Territory Commander Commissioner Paul Seiler, retired Green Bay Packer and inventor of the ‘Lambeau Leap’ LeRoy Butler and news anchor Charles Benson, of Today’s TMJ4, the NBC television affiliate in Milwaukee, Wisconsin. Butler and Benson, both men of faith, shared with more than 120 advisory board members, workshop presenters, Salvation Army Officers and development and public relations staff their personal and inspirational career and life experiences emphasizing the hand of God in their lives.
The conference opened with a spectacular luncheon. Commissioner Seiler, introduced by Wisconsin Upper Michigan Divisional Commander Major Robert Thomson, brought greetings and welcomed conference delegates to what he believed would be an outstanding weekend of information to further the mission of The Salvation Army. He encouraged conference attendees to be sure to take back one idea they can use on their Corps team in their respective communities.
Major Robert Thomson then introduced guest speaker LeRoy Butler to a partisan crowd of ‘Packer-backers’.
GOD HAD A PLAN FOR ME ALL ALONG
LeRoy Butler, charismatic, warm and personable, wowed the crowd as he shared his testimonial journey. He began his remarks with, “I just tweeted to my fans I’m having lunch with the Commissioner of The Salvation Army.” To which the crowd gave him another rousing round of applause.

Retired Green Bay Packer, author & motivational speaker LeRoy Butler, (second from right) inventor of the often imitated but never duplicated 'Lambeau Leap' was the keynote speaker for the opening session of the Wisconsin Upper Michigan (WUM) Divisional Organizations Conference recently held in Wausau, Wisconsin. Pictured with Butler are (l-r) WUM Divisional Commander Major Robert Thomson, Major Nancy Thomson and Central Territorial Commander Commissioner Paul Seiler. (Photo by Gail Valenti)
As a young boy LeRoy Butler received his first pair of new shoes from The Salvation Army. Mr. Butler humbled us with his story of receiving that simple gift.
Butler grew up in Jacksonville, Florida in a crime-infested housing project. He was born extremely pigeon-toed and doctors had to break his legs at eight months old to correct his disability. He wore leg braces and was in a wheelchair much of his youth. His sister, Vicki, in a rush knocked him out of his wheelchair breaking the leg braces. Butler not only found he could walk, but also run and did so out the door to a nearby neighborhood ball game. He played high school sports and college football where he was named All American. In 1990 he was drafted by the NFL Green Bay Packers football team. During a -17 degree typical Wisconsin winter afternoon Packer game the ‘Lambeau Leap’ was created when Butler made his first run and leap into the stands and into the arms of a fan.
FAITH ONE OF THREE PILLARS
Rounding out the conference was Charles Benson, a respected journalist and familiar face in Wisconsin. His family, his work and God are the three teams that have had a strong impact in his life.

Anchor and Reporter of Today's TMJ4 the NBC Milwaukee affiliate Charles Benson (far right) was the closing conference keynote speaker at the Wisconsin Upper Michigan (WUM) Divisional Organizations Conference recently held in Wausau, Wisconsin. Pictured with Benson are (l-r) Major Nancy Thomson, WUM Divisional Commander Major Robert Thomson and Central Territorial Commander Commissioner Paul Seiler. (Photo by Gail Valenti)
In shaping who he has become, Benson drove his message of teamwork home with the showing of You Tube video of Team Hoyt, ‘World’s Strongest Dad’ with the backdrop of the song ‘My Redeemer Lives.’ It was riveting and inspirational and not a dry eye was left in the house.
PACKED DIVISIONAL ADVISORY ORGANIZATIONS CONFERENCE SESSIONS
Friday and Saturday breakout sessions included a star-studded line up of local and national presenters covering topics on:
- Recruiting Younger Board Members And Donors And Soldiers
Captain Rob Reardon, National Young Adult Initiative Coordinator, Salvation Army National Headquarters-Alexandria, VA
- New Ways To Fill The Kettle: 21st Century Techniques
Robb Waugus, Director of Communications & Financial Development, Fox Cities & Appleton, WI
Tom Thuecks, Service Extension Director, Wisconsin & Upper Michigan Divisional Headquarters
- Community Relations: Speaking To The Community-What They Want To Hear & You Want To Say
Faithe Colas, Community Relations Director, Milwaukee County, Christina Steder, President, Clear Verve Marketing, Milwaukee, WI
- Media Training: What To Say When The Microphone Is Shoved In Your Face
Matt Meenan, Xenophon Strategies, Washington, DC
- National Initiatives: What Is Being Planned At National Headquarters That Affects Your Corps!
Jennifer Byrd, National Public Relations Director, National Headquarters, Alexandria, VA
- The ‘Million Dollar’ Store: Words Of Wisdom From The Corps Officer With A Thrift Store That Grosses $1 Million Each Year!
Major James Beardsley, Black Hills Area Coordinator, Rapid City, SD
- Advisory Board Playbook: Changing Our Culture To Move Into The Future By Empowering Board Members & Officers!
John Marshall, J.B. Associates, Kansas City, MO

Advisory Board Playbook: Changing Our Culture to Move into The Future By Empowering Board Members & Officers was just one of eight powerful breakout sessions at the Wisconsin Upper Michigan Divisional Organizations Conference. Pictured is John Marshall with J.B. Associates from Kansas City, MO presenter of this workshop. (Photo by Gail Valenti)
- Building A Building: From Visioning To Opening!
John Schroeder, The Timothy Group,Grand Rapids, MI
Luncheon festivities also included Salvation Army presentations to LeRoy Butler and Charles Benson for their outstanding community service and support to The Salvation Army. Several gift drawings which included autographed LeRoy Butler and GreenBay Packer memorabilia and a Kindle Fire courtesy of John Schroeder with The Timothy Group were crowd pleasers.
Best practices tables showing successful public relations and fundraising activities conducted by Corps within the division, gave attendees practical and replicable ideas they can use at their Corps setting.
In his closing remarks, Commissioner Seiler thanked those present for their commitment to The Salvation Army. He talked about ‘The Army Behind The Army’ reminding advisory board members they are Salvation Army ambassadors who can help the Army understand the community and the community understand the Army. He asked those assembled, “How many of you can take back to your Corps at least two ideas from this weekend’s conference?” The answer was a room full of raised hands.

Central Territorial Commander Commissioner Paul Seiler gives closing remarks at the 2012 Wisconsin Upper Michigan (WUM) Divisional Organizations Conference held in Wausau, Wisconsin. He talked about 'The Army Behind The Army' reminding advisory board members they are Salvation Army ambassadors. (Photo by Gail Valenti)
Contributor: Faithe Colas, Community Relations Director, The Salvation Army of Milwaukee County Divisional Headquarters.















