Online Angel Giving Tree

One small gift can bring joy to a Salvation Army Angel this Christmas.The Salvation Army is gearing up for the Thanksgiving and Christmas season to provide comfort and joy to even more people in need this year.

J. C. Penney Company, Inc. and The Salvation Army are joining forces this Christmas season through a grand-scale online Angel Giving Tree program. From now until December 14, for the first-time ever, customers can adopt and shop online for Angels at www.jcp.com/angel, providing tens of thousands of children and seniors facing hardship in communities across the country with Christmas gifts. 

This new online Angel Giving Tree program with JCPenney that will allow The Salvation Army to build upon a great Christmas tradition by reaching a new online audience,” said Major George Hood, national community relations and development secretary for The Salvation Army. “With the winter months around the corner, we appreciate this opportunity to inspire the American public to make a better Christmas for the millions of children and seniors living in poverty.  One small gift can bring joy to a Salvation Army Angel this Christmas.”

The online Angel Giving Tree program allows customers to adopt an Angel at jcp.com/angel and conveniently shop for them online at jcp.com, in JCPenney stores or at any location they choose. In a few easy steps, customers can visit the site to request an Angel by location, age range and gender. An Angel who matches the criteria will be e-mailed to the customer along with a list of needed items. The confirmation e-mail will also include a link to view drop-off locations in the customer’s area and ship-to addresses for online orders.

Supporting the online Angel Giving Tree program will be a multimedia marketing campaign including in-store, print, online and e-mail advertising as well as social media initiatives through Facebook Connect. JCPenney Facebook fans will be able to access the Angel Giving Tree website directly as well as post and share their Angel adoption with their friends.

  The Salvation Army’s Angel Tree program has been in operation for more than 40 years.